What we do
Less busywork.
Then, everything else.
Bexar Labs builds AI systems that answer calls, follow up on leads, and keep a whole team in sync — built for businesses with people to coordinate, not just an inbox to check. When you need a website, local visibility, or marketing on top of that, we build those too — real work, one point of contact, engineered like the products we ship.
Why it matters who builds it
We ship our own software
Agencies sell hours; we build products. Trove, Time Trackr, and the AI tools running on this site are ours — in production, not on a slide. Your project gets built by people who ship software they have to live with.
You own everything
Nothing here is licensed to you — it's transferred to you. Cancel tomorrow and you still keep the domain, the code, and everything it's ever collected.
Leaner than a typical shop
Our build pipeline is agentic — faster and more efficient than a traditional shop, so the savings pass to you. We also optimize for AI search from day one, while most local shops still treat it as an afterthought.
AI Front Desk — never
miss a lead again.
Most local businesses lose leads after hours — a missed call, a late response, a form that sat in an inbox until the customer found someone else. The AI Front Desk closes that gap automatically, 24/7, with no extra labor. Weighing this against a cheap chatbot widget? Here's the actual difference.
$349/mo + $299 one-time setup — à-la-carte these run ~$500/mo, bundled into one flat rate that never clocks out. See full pricing →
Not sure the math works for your shop? Run the free after-hours lead cost calculator — 60 seconds, no signup.
Ask about AI Front DeskInternal work, too
The system behind
the front desk.
AI Front Desk handles what your customers see. This is what runs underneath it for your team — the same kind of automation, pointed inward, for businesses with people to keep in sync, not just leads to catch. This isn't hypothetical — this exact site runs on one.
Workflow Automation & Integrations
Sync data between your CRM, your ops or policy system, and whatever else your team already runs on — no more re-keying the same customer into three places.
Internal Dashboards & Reporting
A live view of what's actually happening — leads, renewals, follow-ups — without pulling a report by hand.
Custom AI Tooling
Practical AI built around a real workflow problem — not a chatbot bolted onto your intranet.
System & Data Syncing
Two systems that don't talk to each other, made to — cleanly, and without a fragile manual export/import in between.
Scoped on your consultation, same as everything else here — no guesswork, no surprise invoices.
Foundation
Your website — fast,
custom, mobile-first.
Every site ships custom-designed, SEO-ready, and performance-tuned. One plan that scales with your page count and scope — not a menu of fixed tiers. Every site gets responsive design, on-page SEO, a contact path, hosting, backups, and unlimited edits.
The site is the customer-acquisition foundation. Everything that makes it earn its keep — showing up in search, capturing leads, staying trusted — layers on top.
"Every site leaves our hands production-ready. Custom-made, never templated — yours to keep, yours to own, yours to walk away with at any time."
Monthly plans include a $299–$499 one-time setup fee to cover the build. One-time handoff builds are priced at roughly 10–14x the monthly equivalent — custom-scoped on your consultation.
Your website
Scoped to your business, not a shelf tier.
Every business is a different size. Your final price depends on page count and scope — we'll quote it for free, with no obligation to move forward.
Plans start from $99/mo
See full pricingEvery site includes
- Responsive design
- On-page SEO
- Contact form
- SSL & hosting
- Backups
- Unlimited edits
- Analytics (GA4)
- Uptime monitoring
- Schema markup
- Social integrations
- Priority support
Numbers above are monthly. Full pricing detail — including one-time build pricing and setup fees — lives on the pricing page.
The three outcomes
What your site
should actually do.
Nobody wakes up wanting "citation cleanup" or "schema markup." They want to get found by the customers looking for them, turn that visibility into booked work, and look like the obvious credible choice. These three buckets are how we get there — tactics inside, outcomes on the label. Running an HVAC company, a restaurant, or an investment operation? We wrote up exactly how this maps to your world.
Outcome bucket
Get Found — show up when
customers search.
If customers can't find you, nothing else matters. This bucket covers everything that gets you found by the customers already searching for what you do — in Google, in Google Maps, and increasingly in AI-powered search tools like ChatGPT and Perplexity.
AI search optimization (GEO) is baked in as standard — not sold as a $99 afterthought. We structure your content, schema, and entity signals so AI tools cite you now, while most local shops are still optimizing for a search engine that's already changing. Curious what actually changed? Here's the breakdown.
Wondering where you stand today? Run the free AI Visibility Checker — six checks on your site, results in 30 seconds, no signup.
Starting at $399/mo — see pricing for full detail.
Local SEO + Google Business Profile
Full GBP optimization — categories, photos, services, Q&A, posts — plus local keyword targeting on your service and location pages.
AI Search / GEO Optimization
Structured data everywhere, answer-shaped content, entity consistency across site and citations — so AI tools resolve you as the trusted source.
SEO Content
Two quality content pieces per month written to your keyword map, internally linked to money pages, and repurposed across GBP, email, and social.
Citations + Rankings Reporting
NAP consistency across Yelp, Apple Maps, Bing, and industry directories. Monthly rankings and GBP performance reporting so you see the movement.
Outcome bucket
Get Leads — turn visibility
into booked work.
Ranking doesn't pay the bills — booked jobs do. This bucket converts the traffic Get Found creates. Paid search, dedicated landing pages, call tracking, and a real-time view of exactly where every lead came from.
The AI Front Desk package lives here as the signature upsell — a chatbot, missed-call text-back, and call tracking that make sure no lead goes cold while you're on a job.
From $499/mo + ad spend — see pricing for full detail.
Google Ads Management
Tight match types, negative-keyword lists, and dedicated landing pages. $399/mo or 15% of ad spend — whichever is greater. We scale what converts, kill losers fast.
Dedicated Landing Pages
One campaign-specific landing page built to convert — not a homepage. Single-goal layout, tested CTA, and tied to your tracking so you know what worked.
Call Tracking
Dynamic number swapping that tells you which keyword, campaign, or page drove every phone call. Proof of ROI, not faith.
Live Lead Dashboard
Calls, form fills, and bookings in a single view — updated live. No waiting on a monthly report to know whether your marketing is working.
Outcome bucket
Stay Trusted — look credible,
keep customers coming back.
New customers Google you before they call. This bucket makes sure what they find — reviews, social presence, email — says "we're the right call." Reputation compounds: every good review makes the next one easier to earn.
Email is an owned audience with no algorithm tax. Social is fed by the same content engine as SEO — write once, distribute everywhere. Reputation is monitored and responded to within 24–48 hours.
$449/mo — see pricing for full detail.
Reputation Monitoring + Response
Every review across Google, Yelp, and Facebook monitored. Responses drafted and posted within 24–48 hours — turning reviews into trust signals, not loose ends.
Review Generation
A post-job text or email that sends happy customers directly to your Google review page. Automated, non-pushy, and consistently effective at building your rating.
Social Media Management
One to two platforms, fed by the content engine — so you show up consistently without creating content from scratch every week.
Monthly Email Newsletter
An owned list that's yours forever. Monthly email recycling your content — no algorithm, no ad spend, direct to the people who already trust you.
Custom & project work
Everything else, scoped
to what you actually need.
The public menu stays short so buyers don't have to assemble a service list themselves. But the capability catalog is broad — if something below fits your situation, bring it to your consultation and we'll scope it properly. Nothing here is shipped off to a third party.
Brand Identity
Logo and brand refresh for businesses that have outgrown their first look — or never had one.
E-Commerce
Product catalogs, online ordering, and payment integration. Built clean, not bolted on.
Accessibility Audit + Remediation
WCAG compliance review and remediation — right thing to do, and it overlaps with SEO.
Multi-Location / Programmatic SEO
Service × location pages generated from a data model. Dozens of ranking pages a manual shop won't build.
Google Workspace Setup
Professional email on your domain, calendar, Drive, and team access — done right the first time.
POS & Booking Integrations
Square, Toast, Calendly, and more — integrated cleanly so they work on mobile and don't break after updates.
Bring any of these to a consultation and we'll scope it properly — no guesswork, no surprise invoices. Custom work is never advertised with a floor price because scope sets the number.
Ready when you are
One conversation. Every
question answered.
Tell us what you're trying to accomplish and we'll tell you exactly what it takes, in plain numbers, on a real phone call.