What we do
Less busywork.
Then, everything else.
Bexar Labs builds AI systems that answer calls, follow up on leads, and keep a whole team in sync — built for businesses with people to coordinate, not just an inbox to check. When you need a website, local visibility, or marketing on top of that, we build those too — real work, one point of contact, engineered like the products we ship.
Why it matters who builds it
We ship our own software
Agencies sell hours; we build products. Trove, Time Trackr, and the AI tools running on this site are ours — in production, not on a slide. Your project gets built by people who ship software they have to live with.
You own everything
Nothing here is licensed to you — it's transferred to you. Cancel tomorrow and you still keep the domain, the code, and everything it's ever collected.
Leaner than a typical shop
We build faster than a traditional shop, and the savings pass to you. We also optimize for AI search from day one, while most local shops still treat it as an afterthought.
Internal work, too
The system behind
the front desk.
Your website and your Google listing are what your customers see. This is what runs underneath, for your team — the same kind of automation, pointed inward, for businesses with people to keep in sync, not just leads to catch. This isn't hypothetical — this exact site runs on one.
Workflow Automation & Integrations
Sync data between your CRM, your ops or policy system, and whatever else your team already runs on — no more re-keying the same customer into three places.
Internal Dashboards & Reporting
A live view of what's actually happening — leads, renewals, follow-ups — without pulling a report by hand.
Custom AI Tooling
Practical AI built around a real workflow problem — not a chatbot bolted onto your intranet.
System & Data Syncing
Two systems that don't talk to each other, made to — cleanly, and without a fragile manual export/import in between.
Scoped on your consultation, same as everything else here — no guesswork, no surprise invoices.
Foundation
Your website — fast,
custom, mobile-first.
Every site ships custom-designed, SEO-ready, and performance-tuned. One plan that scales with your page count and scope — not a menu of fixed tiers. Every site gets responsive design, on-page SEO, a contact path, hosting, backups, and ongoing content edits.
The site is the customer-acquisition foundation. Everything that makes it earn its keep — showing up in search, capturing leads, staying trusted — layers on top.
"Every site leaves our hands production-ready. Custom-made, never templated — yours to keep, yours to own, yours to walk away with at any time."
Monthly plans include a $999 one-time setup fee, split 50/50, to cover the build. One-time handoff builds are priced at roughly 10–14x the monthly equivalent — custom-scoped on your consultation.
Your website
Scoped to your business, not a shelf tier.
Every business is a different size. Your final price depends on page count and scope — we'll quote it for free, with no obligation to move forward.
Plans start from $299/mo
See full pricingEvery site includes
- Works on phones and tablets
- On-page SEO — set up so Google can read every page
- Contact form
- Secure hosting (the padlock in the address bar)
- Backups
- Content edits included
- Visitor analytics (Google Analytics)
- Downtime alerts — we know before your customers do
- Business details tagged so Google and AI can read them
- Your social profiles linked in
- A named person you can call
Content edits cover routine updates to your existing pages — text, images, hours, prices, staff — in reasonable volume, turned around in 2–3 business days. Layout changes, new pages, and new features are quoted separately. Full definition.
Numbers above are monthly. Full pricing detail — including one-time build pricing and setup fees — lives on the pricing page.
Get Found
What your site
should actually do.
68% of Google searches now end without anyone clicking a result. Your rankings didn’t drop — the clicks did. Get Found makes sure your business is the one Google and ChatGPT name when someone asks who to hire. Running an HVAC company or a restaurant? We wrote up exactly how this maps to your world.
Plan
Get Found — show up when
customers search.
If customers can't find you, nothing else matters. This plan covers everything that gets you found by the customers already searching for what you do — in Google, in Google Maps, and increasingly in AI-powered search tools like ChatGPT and Perplexity.
AI search optimization (GEO) is baked in as standard — not sold as a cheap afterthought. We structure your content, schema, and entity signals so AI tools cite you now, while most local shops are still optimizing for a search engine that's already changing. Curious what actually changed? Here's the breakdown.
Wondering where you stand today? Run the free AI Visibility Checker — six checks on your site, results in 30 seconds, no signup.
$649/mo, no setup fee, 3-month minimum — see pricing for full detail.
Local SEO + Google Business Profile
Full GBP optimization — categories, photos, services, Q&A, posts — plus local keyword targeting on your service and location pages.
AI Search / GEO Optimization
Structured data everywhere, answer-shaped content, entity consistency across site and citations — so AI tools resolve you as the trusted source.
SEO Content
Two quality content pieces per month written to your keyword map, internally linked to money pages, and repurposed across GBP, email, and social.
Citations + Rankings Reporting
NAP consistency across Yelp, Apple Maps, Bing, and industry directories. Monthly rankings and GBP performance reporting so you see the movement.
Platform costs are yours, and they're separate from these prices. If we run advertising for you, the ad budget is paid on your account, directly to the platform. The same goes for any tool that bills a subscription or needs a prepaid balance. Our fee builds, configures and manages them — it never funds them. You'll know what each costs before we set it up. Full terms.
Custom & project work
Everything else, scoped
to what you actually need.
The plans cover what most businesses need. Beyond them the capability catalog is broad — if something below fits your situation, bring it to your consultation and we'll scope it properly. Nothing here is shipped off to a third party.
Brand Identity
Logo and brand refresh for businesses that have outgrown their first look — or never had one.
E-Commerce
Product catalogs, online ordering, and payment integration. Built clean, not bolted on.
Accessibility Audit + Remediation
WCAG compliance review and remediation — right thing to do, and it overlaps with SEO.
Multi-Location / Programmatic SEO
Service × location pages generated from a data model. Dozens of ranking pages a manual shop won't build.
Google Workspace Setup
Professional email on your domain, calendar, Drive, and team access — done right the first time.
POS & Booking Integrations
Square, Toast, Calendly, and more — integrated cleanly so they work on mobile and don't break after updates.
Bring any of these to a consultation and we'll scope it properly — no guesswork, no surprise invoices. Custom work is never advertised with a floor price because scope sets the number.
Ready when you are
One conversation. Every
question answered.
Tell us what you're trying to accomplish and we'll tell you exactly what it takes, in plain numbers, on a real phone call.